Why Digital Exposure Can Backfire: A Contact-Architecture Framework for Social Media and AI

Isabella Chau

Woodside Priory

Published:

Keywords: Intergroup contact; digital contact; algorithmic bias; artificial intelligence; prejudice reduction

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Abstract

In this paper, the core question addressed is: What design elements differentiate digital contacts that combat prejudice from those that perpetuate it? This research proposes a contact-architecture approach, taking psychological literature on contact theory and applying it to technological algorithms...